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Users will soon have a fresh option that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This step comes as the company announced that it currently hosts over 1 bn AI videos.

Testing and Rollout

The update is in a pilot phase over the coming weeks before a full-scale launch. This advancement comes amid a rise in AI-generated material, spurred by new content generation software.

AI Proliferation Online

Studies have shown that nearly one in 10 of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this material is considered “AI slop”, a label for poor-quality, factory-style content that is frequently absurd or surreal.

“We know from our community that numerous viewers like content made with AI tools, including AI artwork to science explainers, and we want to give people the ability to increase or decrease of that, depending on their own preferences,” stated a platform representative.

Volume and Proportions

TikTok disclosed that there are presently over a billion videos on its service tagged as artificially created. In total, over 100 m pieces of content are added to the service each day, making AI content a relatively small portion of its overall inventory.

User Control Features

Members will be able to reduce or increase the level of AI-generated videos they see by accessing the topic control setting in the platform and choosing the AI content topic. Other topics that are already be modified under the tool include news, style, beauty, and dance.

Content Labeling and Policies

TikTok’s policies oblige content makers to identify convincing AI-made content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.

Furthermore, the service will henceforth attach an AI-generated watermark to content created with its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This measure is intended to deter users from seeking to evade the tagging system.

AI Literacy Programs

The platform is furthermore establishing a $2 million AI literacy fund for specialists and organizations to develop informative material about ethical AI use. This project will support non-profit groups dedicated to training coding and technology.

Content Safety Approach

The video-sharing app has justified its content review process, following discussion over proposals to cut jobs for hundreds of safety staff in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.

A trust and safety lead stated that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. The company reported a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its automated systems.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is proving valuable work at speed.”